The Self-Confrontation Interview: Towards an Enhanced Understanding of Human Factors in Web-Based Interaction

This paper studies the effects on a user while they are on the Internet doing normal activities such as purchasing products through self-confrontation interview.
The self-confrontation interview comprises the following steps

• Asking subjects to perform the behavior being analyzed;
• Making a video-recording of the subjects’ actions;
• Asking the subjects to view the video recordings of their own actions;
• Pausing the video recordings at certain junctures and asking the subjects to recount any thoughts and emotions they had when they performed those actions;
• Transcribing the interviews and correlating the actors’ thoughts and emotions with their respective actions

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