Dimensional Hierarchy of Retail Website Quality

This paper studies the most important factors in an users experience of website quality and how a hierarchy of elements of quality can be developed. It uses Loiacono's WebQual scale to examine the dimensional hierarchy of the quality of apparel websites.
Customers satisfaction is very important while using a website or they will not return. Researchers from several disciplines have developed and tested instruments to measure website quality.  In this paper the authors propose their own model of hierarchy regards website quality and compare it with other models.  They propose a model of 6 factors that effect website quality from a users perspective.  These are

1. Information
2. Ease of Use
3. Entertainment
4. Trust
5. Transaction
6. Consistent Image

Paper can be found here Link.